April 22, 2021

Ethel Gabriel: An icon in the world of recorded music…

… especially as related to “our kind of music,” Easy Listening /Beautiful Music … passed away recently. Her name was Ethel Gabriel,…

Read More

December 17, 2020

MARLIN’S GOOD-TIME PICTURE BOOK! – PART 3

Even though the photos and stories in this chapter have nothing to do with Christmas, since we are in the heart of…

Read More

July 30, 2020

Two Cities … Two Great Stations!

What I wrote about in my previous Musings was really the prelude to the focus of this Musings … the publishing of…

Read More

July 16, 2020

From New York City to the Nation!

If you know my story at all, having been following these Musings for any length of time or have read my Memoir…

Read More

WRFM Coverage Area Map & Logo
February 13, 2020

Selling the Advertising Community – Part One!

This is Part One of a two-part Marlin’s Musing Encore displaying how New York City’s WRFM told its story to the vast…

Read More

September 19, 2019

The “WOW factor” … a key part of life!

When’s the last time you said or thought “oh wow” in reacting to something you saw or heard? If you were never…

Read More

September 12, 2019

MARLIN’S GOOD-TIME PICTURE BOOK! – PART 2

The purpose of these “Good-Time Picture” posts is to show color and/or larger versions of photos which appear in my memoir, RADIO…

Read More

WRFM Begin to like radio again subway sign
July 25, 2019

Begin to like radio again … what?

Where did this advertising slogan come from? I’m not sure … one day it just popped into my head. I had never seen it used by another radio station, and I don’t remember ever seeing any other station pick up on it and use it anywhere else in the country.

The year was 1970 and this was not our first promotional campaign, yet it was our first real general market advertising, beginning with the rail and bus station posters shown below … then followed by the subway car poster you see above, along with the lighted signs on the top of the New York City buses.

Read More

June 20, 2019

The Birth and Evolution of the FM Dial “Card”!

As the Musings planned for this space hasn’t come together as anticipated … and as a gentleman recently engaged me in an…

Read More

May 30, 2019

A Radio Station & its Mistress! – Chapter Five

Here’s the last portion of Richard Pack’s 1983 article in Television-Radio Age: Not typecast For the most part, the WNEW salesmen were…

Read More

MBWA: Management By Walking Around
May 16, 2019

MBWA: Management By Walking Around

Due to Tudie’s # 1 Fan recently experiencing a fall which resulted in a broken arm of his right hand, he’s not…

Read More

February 25, 2018

Radio Stations I Have Known …

This new station logo was painted on this wall of a building near Yankee Stadium in The Bronx New York City in…

Read More

Get Emails about New Posts from Marlin!

Contact Marlin