WNEW-AM’s Family tree!
Let’s say the trunk of the tree is the fledgling new industry of radio broadcasting. Eighteen months after KDKA Pittsburgh and WWJ…
A Radio Station & its Mistress! – Chapter One
Before we get into this story — which I will share in multiple parts over the next several weeks — I must…
Two Cities … Two Great Stations!
What I wrote about in my previous Musings was really the prelude to the focus of this Musings … the publishing of…
Radio had just celebrated its 25th birthday!
Did you read the above ad closely? Did you know Arthur Godfrey was on WABC? Yes, he was … as this is…
Begin to like radio again … what?
Where did this advertising slogan come from? I’m not sure … one day it just popped into my head. I had never seen it used by another radio station, and I don’t remember ever seeing any other station pick up on it and use it anywhere else in the country.
The year was 1970 and this was not our first promotional campaign, yet it was our first real general market advertising, beginning with the rail and bus station posters shown below … then followed by the subway car poster you see above, along with the lighted signs on the top of the New York City buses.
…
A Radio Station & its Mistress! – Chapter Five
Here’s the last portion of Richard Pack’s 1983 article in Television-Radio Age: Not typecast For the most part, the WNEW salesmen were…
A Radio Station & its Mistress! – Chapter Three
Now, with 10,000 watts of power — which, in the big picture, is relatively equal to 50,000 watts — and located down…
A Radio Station & its Mistress! – Chapter Two
There were three key individuals involved in the creation and ascension of WNEW to the position of being one of America’s greatest-ever…