August 12, 2021

WNEW-AM’s Family tree!

Let’s say the trunk of the tree is the fledgling new industry of radio broadcasting. Eighteen months after KDKA Pittsburgh and WWJ…

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July 29, 2021

A Radio Station & its Mistress! – Chapter One

Before we get into this story — which I will share in multiple parts over the next several weeks — I must…

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July 30, 2020

Two Cities … Two Great Stations!

What I wrote about in my previous Musings was really the prelude to the focus of this Musings … the publishing of…

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May 21, 2020

Radio had just celebrated its 25th birthday!

Did you read the above ad closely? Did you know Arthur Godfrey was on WABC? Yes, he was … as this is…

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WRFM Begin to like radio again subway sign
July 25, 2019

Begin to like radio again … what?

Where did this advertising slogan come from? I’m not sure … one day it just popped into my head. I had never seen it used by another radio station, and I don’t remember ever seeing any other station pick up on it and use it anywhere else in the country.

The year was 1970 and this was not our first promotional campaign, yet it was our first real general market advertising, beginning with the rail and bus station posters shown below … then followed by the subway car poster you see above, along with the lighted signs on the top of the New York City buses.

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May 30, 2019

A Radio Station & its Mistress! – Chapter Five

Here’s the last portion of Richard Pack’s 1983 article in Television-Radio Age: Not typecast For the most part, the WNEW salesmen were…

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April 25, 2019

A Radio Station & its Mistress! – Chapter Three

Now, with 10,000 watts of power — which, in the big picture, is relatively equal to 50,000 watts — and located down…

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April 11, 2019

A Radio Station & its Mistress! – Chapter Two

There were three key individuals involved in the creation and ascension of WNEW to the position of being one of America’s greatest-ever…

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