July 25, 2019
Begin to like radio again … what?
Where did this advertising slogan come from? I’m not sure … one day it just popped into my head. I had never seen it used by another radio station, and I don’t remember ever seeing any other station pick up on it and use it anywhere else in the country.
The year was 1970 and this was not our first promotional campaign, yet it was our first real general market advertising, beginning with the rail and bus station posters shown below … then followed by the subway car poster you see above, along with the lighted signs on the top of the New York City buses.
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May 10, 2018
WDVR 1964 Ad Story
This is a portion of a full-page ad which WDVR Philadelphia ran in the Inquirer daily morning newspaper in May of 1964…