Uplifting Music for the Ages…
Since much of my life and my success in the radio broadcasting industry has been centered — as you’ll quickly discover by…
Begin to like radio again … what?
Where did this advertising slogan come from? I’m not sure … one day it just popped into my head. I had never seen it used by another radio station, and I don’t remember ever seeing any other station pick up on it and use it anywhere else in the country.
The year was 1970 and this was not our first promotional campaign, yet it was our first real general market advertising, beginning with the rail and bus station posters shown below … then followed by the subway car poster you see above, along with the lighted signs on the top of the New York City buses.
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A message for those who aspire…
Each year, at the April luncheon of the Broadcast Pioneers of Philadelphia, a group of 20 college students each receive a “scholarship”…
The Birth and Evolution of the FM Dial “Card”!
As the Musings planned for this space hasn’t come together as anticipated … and as a gentleman recently engaged me in an…
The Song of World War II
“We’ll Meet Again,” it was the perfect message and the perfect time for the British peoples. It was a newly-written tune by a pair of new songwriters and one of Vera’s first recordings … released in the fall of 1939. This initial recording of the song, as you’ll hear here, was not a high-powered arrangement in any way … simply, as men by the thousands were headed off to war, it conveyed the message of hope and the longings of families and lovers being separated by the war … becoming the theme song of the nation for the long years ahead … and, along with it, making Vera the beloved darling of the suffering nation!…
A Radio Station & its Mistress! – Chapter Five
Here’s the last portion of Richard Pack’s 1983 article in Television-Radio Age: Not typecast For the most part, the WNEW salesmen were…
MBWA: Management By Walking Around
Due to Tudie’s # 1 Fan recently experiencing a fall which resulted in a broken arm of his right hand, he’s not…
A Radio Station & its Mistress! – Chapter Four
This chapter is devoted exclusively to Richard Pack’s 1983 Television-Radio Age article, in which he mostly addresses what you might call Tudie’s…
A Radio Station & its Mistress! – Chapter Three
Now, with 10,000 watts of power — which, in the big picture, is relatively equal to 50,000 watts — and located down…
A Radio Station & its Mistress! – Chapter Two
There were three key individuals involved in the creation and ascension of WNEW to the position of being one of America’s greatest-ever…
Bandleader Glenn Miller!
Due to an unanticipated issue that developed here at Master Control, we bring you an Encore of an earlier Musings: If you…
MARLIN’S GOOD-TIME PICTURE BOOK! – Part 1
This is how I look today, now in my 84th year of residency on earth! The giant poster, though, is from 2005…